Arist Replaced a $100K Marketing Team with a $10K Offshore Growth Engine

The challenge: Rebuilding after the wrong hires

In 2022, Arist raised its Series A and quickly scaled a dream team:

• CMO
• Paid Ads Lead
• Event Marketers
• Content Marketers

They ran 30+ events in 2023 - but the results didn't follow. Messaging missed the mark. CAC soared. And growth stalled. The team was simply too big, too early.

So the founders made the bold call: Lay off the entire marketing org and rebuild from scratch.

The solution: A founder-led strategy, powered by Philippines-based talent

Arist didn't need another bloated team. They needed execution. So Ryan worked with Hire Overseas to build a scrappy, high-output team of specialists in the Philippines who could scale key GTM functions without the overhead.

The strategy was simple: Keep creative direction and strategy founder-led, outsource everything else.

Hire Overseas helped identify and onboard experts who could plug directly into Arist's workflows with minimal ramp time. Every contractor was sourced with three criteria: strong English, experience working U.S. hours, and the ability to own a channel independently after onboarding. Within weeks, the foundation of Arist's new GTM engine was in place.

The team: A $10K/month GTM engine that outperformed the old org

Ryan started with SEO, initially testing a junior freelancer. But when it became clear they needed less hand-holding and more firepower, Hire Overseas brought in a senior SEO specialist with over 15 years of experience.

• An go-to-market assistant focused on LinkedIn prospecting, sending hundreds of DMs per week and booking 3 - 5 qualified meetings - while also sourcing leads through advisor networks.
• A content and media generalist - a single powerhouse who owned everything from newsletters and long-form white papers to website updates, design assets, and full podcast production.

All 3 contractors worked U.S.-aligned hours and reported weekly on clear KPIs. Together, they rebuilt Arist's growth engine - fully based in the Philippines, fully integrated with the core team, and fully delivering.

The results: 20x leads, 90% cost savings

With the original U.S. team, Arist was burning $100K/month. The new remote model cost just $10K/month - and drove significantly better results with 20x in qualified leads.

Lessons for SaaS founders

• Marketing works best when founders lead the creative. Don't outsource the vision - just the execution.
• The best freelancers don't need babysitting. With Looms and weekly KPIs, they can outperform full-time hires.
• Freelancers love structure. Weekly metrics and clear direction make remote teams thrive.
• Hire slow, test fast. Hire Overseas vets talent and replaces underperformers - so you don't have to.